Media Terminology

Masthead - the name and logo of the magazine.


The Lead - the introductory paragraph of an article.  Usually written in bold or capitals.


Body Copy - refers to the text of your written articles, which should be produced as a printed presentation to accepted industry standards, e.g. correct use of language, font, size, word limits etc.  Usually written in columns with a font size typically between 8 and 10 with the same style kept throughout.  


Serif font - fonts which have little bars (serifs) on the end of the letter.  Used to make bodies of text easier to read.


Sans Serif font - fonts which do not have little bars (serifs) on the end of each letter.  Used for Headings, captions etc.


Drop Capitals - really big letter to introduce the article.


Cross Head - small sub-heading used to split up a large block of text.


White Space - white parts of a page other than text or pictures.  An efficient way of separating areas of the page.


Mode of Address - how the magazine talks to the audience.


Sell Lines - text on the cover that helps to sell the magazine to the audience.


Banners - text which stands out because its on a coloured background.


House Style - a magazines distinctive design that distinguishes it from its competitors.


Borders - the gaps at the edges of the page.


Gutters - the gaps between the columns of text.


Leading - the space between lines of text.


Kerning - the space between letters.


Strap lines - a smaller headlines, printed above the main headline.


By-lines - name of the person who wrote the article


Anchorage - the way in which text helps to pin down the meaning of a picture and visa versa.

Feminism

 Throughout history, women have fought for equality and rights from their male counterparts, however, in the 19th and 20th century, when women fought to win women's suffrage, education rights, better working conditions and the right to vote.  Women would no longer be treated as sound-class citizens without a vote and campaigned for the vote. The women's suffrage campaign is the most deeply embedded campaign of the past 250 years. As women eventually got the vote they were recognized for their importance in society.

Laura Mulvery

Laura Mulvery is a British feminist film theorist and worked at the British Film Institute for many years.  She states that Hollywood cinema puts the spectator in a masculine subject position, with the figure of the woman on screen as the object of desire and "the male gaze".

Ideology

Ideology is a term that describes when a person, book, belief, this is usually the dominant social class, is the driving force behind one’s decision or social/group movement

Ideology in media is the idea behind a piece of text or image. It is the ideas behind a media text, the secret (or sometimes not so secret) agenda of its producers. It is important to be able to identify the different ideological discourses that may be present in even an apparently simple photograph.

For example the ideology behind this image of the new school building could be that the school is an up to date and modern place.

Mood Board

To help to understand my chosen genre of Hip hop i have created a mood board of images related to hip hop. I have included images of different artists that would often be related to the hip hop genre, as well as this i have included instruments, clothing items, accessories and magazines that are all related and associated with my chosen genre for my magazine. I have included items such as the headphones as these are normally seen to be used by hip hop artists and associated with the hip hop sub culture itself I have purposely placed the images in the positions they are, as you can notice the images are not in a set pattern, they are all turned and not straight. The clothing that the artists are wearing are also the type of clothes that i would like my artist to wear on my magazine.

Click to enlarge mood board

Genre of my magazine

For my magazine I have decided to go with a rap/ hiphop genre and this is for two different reasons, firstly I have chosen to go with this genre as it is one of my favourites music genres and I believe that I know more about this genre than any other one, this means that after research I will be able to create a realistic and professional looking magazine. The second reason that I decided to do this genre is that I have read rap magazines before and because of this I believe that this is the genre that I could do the best job in creating a magazine for.

DHS Newsletter Annotation